Concept Selling

 Concept Selling...........Concept is all that matter!

Dad: I want you to marry a girl of my choice

Son: I want to choose my own bride.

Dad: But the girl is Ambani’s daughter.

Son: Well, in that case …….. yes.

Next, the dad approach MukeshAmbani.

Dad: I had a husband for your daughter.

Ambani: But my daughter is too young to marry.                                      

Dad: But this young man is Vice-President of the World Bank.

Ambani: ah, in that case….. Yes.

Finally the dad goes to see the president of the World Bank.

Dad: I have a young man to be recommended as a Vice-President.

President: But I already have more vice - presidents than I need.

Dad: But this young man is Ambani’s son-in-law.

President: ah, in that case……. Yes.

Now this is Concept Selling!